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Peace, little girl

8.0 1 mins 1964
Doyle Dane Bernbach Advertising   Elliot, Unger and Elliot  
Director(s): Sidney Myers

"Daisy," sometimes known as "Daisy Girl" or "Peace, Little Girl," is a controversial political advertisement that aired on television during the September 7, 1964 telecast of David and Bathsheba on The NBC Monday Movie. Though only aired once by the campaign of Lyndon B. Johnson, it is considered to be an important factor in Johnson's landslide victory over Barry Goldwater and an important turning point in political and advertising history. It remains one of the most controversial political advertisements ever made.

Casts of Peace, little girl

Robert Dryden

as Missile countdown (voice)

Lyndon B. Johnson

as Self (voice)

Chris Schenkel

as Announcer (voice)

Monique Corzilius

as Little Girl

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